Minimum Advertised Price Policy (U.S. Only)
Effective: September 10, 2017
In order to encourage our distributors and resellers to promote and invest in the marketing and sales of Targus Rugged Tablet Cases (the “Covered Products”), and to promote the perceived quality and value of the Covered Products, Targus is implementing a Minimum Advertised Price (“MAP”) Policy for the Covered Products. This MAP Policy is designed to ensure that all Targus resellers (“Resellers”) advertise prices that reflect the advice, service, knowledge and support Targus expects its Resellers to provide to consumers in order to maintain a high level of customer satisfaction. Targus intends to sell the Covered Products only to Resellers that do not advertise Covered Products below the Minimum Advertised Price set forth in this policy. Targus may enforce this policy through action up to and including refusing to sell products, and instructing distributors not to sell products, to Resellers that advertise any Covered Product below the stated Minimum Advertised Price described below.
Accordingly, all advertisements by Targus Resellers regarding Rugged Tablet Case products listed on the attached Exhibit A inside the United States are subject to this MAP Policy.
The MAP Policy: To comply with this MAP Policy, Targus Resellers shall advertise at or above the Minimum Advertised Price ("MAP") for Rugged Tablet Cases shownon Exhibit A . Typically, the MAP Price shown on Exhibit A is five percent (5%) below the Suggested Retail Price ("SRP"). Advertising Covered Products at prices below the Minimum Advertised Price violates the MAP Policy. For purposes of the MAP Policy, the following applies –
The term “advertisement” includes, but is not limited to, any communication of price through any media, including newspapers, magazines, billboards, catalogs, brochures, direct mail, mass emails, television, radio, online advertisements, online price listings, flyers, circulars, forums, and dealer internet sites or any other method which uses the hypertext transfer protocol (“http”) or any internal link to a web-based shopping cart, or any other means of communication.
This MAP Policy does not restrict the Reseller’s right to establish the price at which it actually sells Covered Products, just the advertising of such prices. Targus reserves the right to determine whether a Reseller has advertised Covered Products at a net advertised price less than the minimum price established in this MAP Policy.
Upon such determination, Targus may, without assuming any liability, stop supplying product to any Reseller found in violation of this MAP Policy.
Targus reserves the right to alter, modify, suspend, or cancel this MAP Policy, the products covered, and/or the minimum advertised prices at any time.
Regarding Targus's Minimum Advertised Price ("MAP") Policy
For Rugged Tablet Cases (the "Covered Products")
(United States Only)
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