Portable audio is great – but the technology that allows you to carry 10,000+ songs in your pocket utilizes compressed audio formats. And these compressed formats mean a loss of audio content and quality. SoundUP uses Phantom Technologies™ patented circuit that provides 20 – 25% more music envelope – revealing instruments and voices from original recordings that are trapped during compression and previously not heard. SoundUP takes you from the small portable sound of music on the go to your own private concert hall. Why just power up when you can SoundUP?