Striking New Identity Redefines the Targus Brand
LAS VEGAS, (Jan. 5, 2006) - South Hall, CES Booth #31133-Targus Inc., maker of the
world's best-selling notebook cases and accessories, is unveiling it striking new logo and product packaging at CES. Targus has built a dominant pillar of strength in notebook cases, reinforced by the addition of mobile digital accessory solutions and technology products, and the new ID symbolizes this evolution.
"As mobile computing has evolved into the mobile lifestyle, Targus has expanded its product offerings beyond the traditional notebook carrying case to deliver solutions that extend and enhance the mobile lifestyle," said Roger Murphy, CEO of Targus Inc. "Our new logo reflects our position as a global leader in providing high quality, high value mobile lifestyle and computing accessories that continues to raise the bar for bringing innovative products to market."
The new Targus product packaging maintains a consistent presentation to give predictable and relevant customer information that helps them find the best device, be it a mouse, USB hub, notebook case or backpack. Bringing clarity to complex and crowded product categories, Targus' new packaging helps customers make the right decision, guided by a brand they know and trust.
"Consumers want the work and leisure benefits that new technologies deliver, with information about new and better devices, and our new packaging is designed to help them make the best choice," said Al Giazzon, vice president of U.S. marketing for Targus Inc. "For over 20 years, millions of users have trusted Targus to make mobile technology work for them, on the move, at work, at school and at home, and we are continuing to strengthen that relationship of trust."
About Targus
Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 145 countries. More information available at www.targus.com.
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