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Contact Information:
Vicky Wong
Targus Asia Pacific
(852) 2589 3287 (Tel)
(852) 2569-4047 (Fax)
nlim@targus.com 		 
 
Targus Introduce New Leather Case to the Active Multimedia Case Range
Targus Leather Active Case completes the range of cases designed for your camera, camcorder or other mobile gear!

Hong Kong, (1st November 2004) - Targus Asia Pacific has introduced a new case to their Active Multimedia case range designed to suit your camera, camcorder or other mobile gear. The Active Leather Camera Case is a functional and attractive case designed to hold a camera and accessories and constructed from high grade leather. This case fits perfectly into the range which includes cases in a variety of colours and sizes.

A new study from InfoTrends Research Group projects that worldwide unit sales of consumer digital cameras will reach nearly 53 million in 2004. Furthermore, digital camera sales are expected to experience a CAGR (compound annual growth rate) of 15% over the next four years, reaching 82 million units in 2008. The three leading regions for digital camera penetration are North America, Japan, and Europe. The Asia Pacific region, China, and the Rest of the World combined currently account for 10% of worldwide digital camera unit sales. By 2008, however, these regions are expected to account for 27% of the worldwide digital camera market in terms of unit sales. The AsiaPac market currently generates some 4 million digital camera unit sales annually.

"The Targus Active line of camera cases represents our response to the integration of digital imaging with mobile computing," said Mathias Von Bescherer, Sales & Marketing Director for Targus Asia Pacific. "Targus' wide variety of solutions are necessary because the photo market today is comprised of a diverse group of products and users ranging from novices to professionals, In response to market feedback, we have included the new Active Leather Case to complete the range that strike a balance between function and style," continued Mr. Von Bescherer.

The Active Line is designed to be compatible with multiple camera/ photo products. With camera protection in mind, high-density foam surrounds the main compartments, and interior walls and dividers are covered with a soft, plush lining. In addition, the exterior of the cameras cases feature a protective and weather resistant nylon outer material to ensure excellent long-term wear and use.

All cases have extra storage areas for items like memory cards, and the larger camera and video camera cases have additional accessory storage compartments for batteries, power adapters, and connector cables. The larger cases feature a detachable adjustable shoulder strap which reduces shoulder and neck strain, and the smaller models include belt loop straps for easy transportation.

The Active Line consists of the following formats:
  • Active Gear Case Small. A stylish pouch for most digital cameras, mobile phones and MP3 players. Available in Black or Black/Green, Black/Navy, Black/Red
  • Active Case Medium. A case designed to fit most current cameras and additional accessories. Available in Black or Black/Green, Black/Navy, Black/Red
  • Active Leather Camera Case. The Active Leather Camera Case is the ideal solution for mobile users on the go. Classic, lightweight and made of quality leather, this case provides superior protection for your camera/ mobile phone or MP3 player
  • Active Video Camera Case Small for your camcorder plus accessories. Available in Black/Navy or Black/Green.
  • Active Video Camera Case Medium. A larger format camcorder case. Available in Black or Black/Green.
  • Active Photographic Backpack. Perfect when you are traveling with your camera and need a case for the long haul. Available in Black or Black/Green.
The Targus digital camera cases range in price from $7.99 to $29.99 (USD$). For further information regarding Targus and the complete range of products please call customer services on (+852) 2526 2620 or visit the Targus Hong Kong web site at www.targus.com/hk
 
About Targus
Targus pioneered the notebook computer carrying case. By partnering with corporations, retailers and OEMs to provide the best possible protection for notebook PCs, Targus continues to define and shape the market for portable computing accessories. As the leading global supplier of portable solutions, Targus Group International has offices on every continent and distributes in over 145 countries. Targus Asia Pacific has offices in North Asia, South Asia, Taiwan, Korea, Japan & Australia and is a Targus Group International company.
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