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Press and Media
CONTACT:
Lorena Cordoba
Cohn & Wolfe
(416) 924-5700 x 4089
lorena_cordoba@ca.cohnwolfe.com
David Chung
Targus Canada
905-564-9300 x216
dchung@targus.com
 
ROAD WARRIORS GO GREEN WITH TARGUS
EcoSmart Reflection Laptop Cases launch to Help Canadians Compute with a Conscience

MISSISSAUGA, Ontario, March 22, 2008 - Targus, maker of the world's best-selling laptop carrying cases and accessories, today announced the launch of their environmentally-friendly line of laptop cases - The EcoSmart Reflection - designed to help on-the-go Canadians reduce the size of their carbon footprint.

The four cases in The EcoSmart Reflection line let eco-conscience consumers use their purchasing power to limit their impact on the environment. The line is made from materials that are less toxic to the environment, have nickel-free metal and recyclable plastic hardware and can be returned to Targus for final disposal where all the materials will be separated and recycled.

"The EcoSmart Reflection builds on the success of last year's line of EcoSmart cases, which were only available to corporate and government accounts," said Kendra Hanson, marketing associate for Targus Canada. "Targus recognized that many consumers were also looking for earth-friendly products so we expanded this line to provide more options in the laptop case market."

The EcoSmart Reflection line, which comes with a limited lifetime guarantee, launches at the end of March and can be purchased at Staples, Office Depot and via Targus Canada's website (www.targus.com/ca).

Reflection Laptop Backpack (model #SGRN004)
Targus' Reflection Laptop Backpack comes with a top- loading padded laptop compartment designed to fit laptops with up to 15.4" widescreens, has a zip-down front workstation with pen loops, key clip, business card holder, cell phone pocket as well as a full size file compartment with divider for extra storage space.

Perfect for the eco-aware student, the backpack also includes 3D air-mesh padding, an easy-access side pocket for an MP3 player with a line-out porthole for headphones and comes with a suggested retail price of $59.99.

Messenger Reflection Laptop Case (model #SGRN001)
In addition to the features offered in the backpack, the Messenger Reflection Laptop Case also includes a removable ergonomically designed and padded slip-resistant shoulder strap to avoid discomfort and a convenient rear slip pocket for extra storage.

The Messenger, ideal for students and young professionals, has a suggested retail price of $69.99.

Toploading Reflection Laptop Case (model #SGRN002)
The Toploading Reflection Laptop Case has all the same features of the backpack, but is ideal for business travelers that have a lot to carry, thanks to its hidden zippered trolley strap that allows users to convert the case into a rolling luggage. The Toploading Reflection Laptop Case comes with a suggested retail price of $89.99.

Reflection Laptop Rolling Case (model #SGRN003)
With the same features as the Laptop Case, the Toploading Reflection Rolling Case is ideal for transporting luggage, laptops, files and all accessories needed during travel thanks to its built-in wheels. Perfect of the road warrior looking to have eco-friendly products, this case comes with a suggested retail price of $149.99.

 
About Targus
Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus Canada Ltd. headquarters is located in Mississauga, Ontario with offices worldwide and distribution agreements in more than 145 countries. For more information, go to http://www.targus.com/ca.

 

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