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Press and Media
CONTACT:
Lorena Cordoba
Cohn & Wolfe
(416) 924-5700 x 4089
lorena_cordoba@ca.cohnwolfe.com
David Chung
Targus Canada
905-564-9300 x216
dchung@targus.com
 
TARGUS LAUNCHES CANADIAN-DESIGNED REVOLUTION NOTEBOOK BACKPACK
Stylish sleeve provides students with “ two-for-one” backpack

MISSISSAUGA, Ontario, July 23, 2007 - Targus Canada has listened to what Canadian students have asked for - stylish and versatile backpacks that look good while protecting personal and school items - and has responded with the launch of the Revolution Notebook Backpack .

“We hired David Chung about six months ago to manage Canadian product development,” said Kendra Hanson, Marketing Associate, Targus Canada. “With a background in advertising and design, David has a keen eye and is able to reconcile the functional needs of the market with the trend-setting needs of fashion.”

The new Revolution Notebook Backpack comes in beige and brown and is designed for screens that are up to 15.4”. Feeling a little more sleek? Students can pull out the notebook carrying slip sleeve and use it as a light over-the-shoulder notebook carrying case at any time, leaving the bells and whistles behind for another day.

Expanding on its line of functional yet stylish notebook carrying cases, Targus also launched the Side Access Notebook SlingPack today, providing students and professional users with simple-side-access to case contents.

“One of the drawbacks of traditional backpacks can be that they usually need to be taken off or ‘shimmied’ to be opened,” said David Chung, Canadian Product Development, Targus Canada. “The Side Access Notebook SlingPack comes with a side zipper that allows users to open the backpack from the side for easier access. And it looks great!”

Side Access Notebook SlingPack (TSB081CA)
Targus’ Side Access Notebook SlingPack is compatible with up to 15.4” screens and features an ergonomically-designed, padded sling-style shoulder strap with a 3D mesh padded back panel for comfort and air ventilation.

The case is perfect for students and business travelers on-the-go looking for easy access to case contents. The slingpack also has a water resistant bottom panel to help protect against the elements and a shoulder strap equipped with a CD/MP3 player pocket with a line-out porthole for headphones.

The Side Access Notebook SlingPack is affordable for students and professionals at a suggested retail price of $69.99.

Revolution Notebook Backpack (TSB087CA)
Targus’ Revolution Notebook Backpack is specifically designed by a Canadian for Canadians and features a removable notebook sleeve with shoulder strap, allowing customers to go from a backpack to a notebook sleeve in an instant.

The Revolution Notebook Backpack is designed for screens that are up to 15.4” and has a suggested retail price of $99.99.

The Revolution Notebook Backpack is available at campus bookstores and independent retailers across Canada. The Side Access Notebook SlingPack is available at Staples locations across Canada; and both are available for purchase via Targus Canada's website (www.targus.com/ca).

All backpacks come with the industry leading Targus Lifetime Warranty

 
About Targus
Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus Canada Ltd. headquarters is located in Mississauga, Ontario with offices worldwide and distribution agreements in more than 145 countries. For more information, go to http://www.targus.com/ca.

 

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