Targus | Press and Media

June, 2003 -- Targus Asia Pacific, the leader and pioneer of mobile computing solutions, announces a new range of cases, CITYLITE. Stylishly designed, lightweight and multifunctional, CITYLITE by Targus is uniquely designed for the Asia Pacific market. Made to fit today’s mobile lifestyle trends of dynamic professionals, CITYLITE is unique for those who appreciates a tastefully designed, multi-purpose case with the convenience of a notebook compartment suitable for daily use.

“Targus is blazing the trail by launching a unique product line just for the Asia Pacific market. CITYLITE from Targus is strategic because it aligns to the mobile lifestyle trend of young professionals who are extremely fashion conscious,” said Peter Rossdeutscher, Vice President of Sales & Marketing, Targus Asia Pacific. “Mobile professionals today are practical yet has a discerning taste for style. As the pioneer of the notebook carrying case and the market leader for quality, Targus addresses this need with CITYLITE-stylish yet flexible enough for daily use,” Rossdeutscher added.

CITYLITE expresses the mobile lifestyle trends of today’s young and dynamic professionals, and is available in three exciting designs: CITYLITE-Dash, CITYLITE- Sprint and CITYLITE-Runner.

CITYLITE-Dash is an entry-level stylish case made for day-to-day use. Available in black, navy and gray, CITYLITE-Dash is ultra-compact and made from lightweight, flexible materials for maximum carrying comfort. This case fits notebooks up to 31x26x5cm and comes with a functional slipover strap to be used with trolleys. Frequent travelers will find this feature beneficial as it enhances mobility. Priced at S$59.99, CITYLITE-Dash is perfect for those who are looking for a minimalistic yet stylish case.

CITYLITE-Sprint is trendy and lightweight, with spacious compartments for mobile professionals who appreciate extra storage for notebook, files and documents. Available in black, navy and gray, CITYLITE-Sprint has a padded computer compartment that fits notebook up to 33x26x5cm. Priced at S$79.95, CITYLITE-Sprint is suitable for those who loves the extra-spacious compartments that is both functional and stylish.

For the active urbanite, CITYLITE-Runner is a sporty backpack with complete notebook functionality, available in gray and navy. Practical and sturdy, CITYLITE-Runner fits notebooks up to 15” and have a special built-in ergonomic shoulder harness with reinforced padded shoulder straps for extra comfort. Its cushioned mesh back padding provides excellent back support. Priced at S$92.95, the CITYLITE-Runner is perfect for the adventurous and sporty mobile professional.

Established in 1982, Targus is the market leader for carrying cases and innovative mobile solutions such as security, power, connectivity and I/O devices. These include the award winning Stowaway Portable Keyboard for PDAs, Universal Auto/Air Power Adapter for continuous power to notebooks for cars and/or airplanes, and Defcon Authenticator, a biometric fingerprint authenticator for highly secured data protection.

Targus products significantly enhance productivity and utility of notebooks and PDAs for IT users. For more information about Targus products please visit www.singapore.targus.com

About Targus
Headquartered at Anaheim, California, USA, Targus has offices on every continent and is distributed in over 145 countries. Targus pioneered the notebook computer carrying case and is the leading global supplier of mobile computing solutions. Now celebrating its 20th year, Targus continues to define and shape the mobile computing market by addressing lifestyle trends. Targus’ range of mobile solutions for PDA and notebook includes cases, backpacks, security, power, input/output and connectivity products.

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