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About Targus
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Press and Media
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Time 7/29/2002 - Outfitting Your Brat Packs
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Help is here for America's students, who, come fall, once again will carry the weight of the world on their shoulders--in overstuffed, spine-compressing backpacks. Nike has just introduced the BioKNX load-management system--O.K., an ergonomic book bag--which helps redistribute the weight of all those texts. It has wide, padded straps, "air pods" that look like bubble wrap--to protect the lumbar region--and a padded waist belt that shifts weight from the spine to the hips. A molded plastic panel inside the pack supports the spine.
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Nike is not alone in capitalizing on the student-as-mule trend (46% of schoolkids get backaches from their packs). JanSport offers the Pulse, which comes with a waist belt and is padded with its own cushy stuff, called Gelastic. And RakGear by Targus has internal shelving that keeps contents--from books to yesterday's lunch--from settling to the bottom. Kids still need to keep loads to no more than 15% of body weight and wear both straps. The load facing the Nike brand? Convincing kids that a back-saving pack isn't geeky.
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